About Karina
My name is Karina and I am passionate about all things marketing. I have over 15 years experience working for different international companies and more than 5 years helping businesses and entrepreneurs. I know how challenging it can be to implement marketing campaigns if you do not have the right tools. The main reason why many small businesses fail is a result of unsuccessful marketing initiatives. The unfortunate truth is that having a company and being an expert in a field is not enough to be successful. You have to know how to sell yourself and stay visible in a competitive market. I created this space to help business professionals like yourself understand marketing strategies in an easy way so you can immediately apply it and start seeing the benefits. To save you time, I have created step by step guides that I have successfully used with my clients to get them amazing results. Together, we can design the best strategy for your individual needs to have a significant advantage in the market.
How did I go from working with different companies in the private sector to helping businesses and entrepreneurs?
I was fortunate to have the opportunity to work with big companies on an international level. I gained invaluable knowledge in marketing and planning from some of the top leaders in the industry. I applied what I learned over the years and created many small family businesses, learning from both my successes and setbacks. I’ve always felt happy being able to teach and share my knowledge with others. After many years I realized little by little people trusted in my methods and my ideas.
In 2005 I completed my degree in business administration from the University del Valle in Colombia. In 2018 I received my master’s degree in business administration with a focus on strategic marketing from the ICESI University. In addition, I completed a specialization in team management from the ESAN University in Peru. I am a proud member of the AMBA, the Association of MBA. Currently, I serve as the Director of Marketing for the United Spinal Association of Houston.
My goal with this space is to share with all of you the strategies and methods that have been designed for big businesses in a simple way so that you can apply it immediately without fear. Simply put, I want your dreams to be more than just that. I want to see your dreams come to fruition so you can create an economic stability for you and your family. Thank you again and I look forward to working together!
